Job Description
Join our award-winning digital marketing agency in the heart of Lexington, KY! We're seeking a dynamic Social Media Manager to amplify our clients' brands and drive engagement across platforms. You'll craft compelling strategies, manage content calendars, and analyze performance metrics to deliver measurable ROI. Our collaborative team values creativity, data-driven insights, and authentic community connection. Enjoy competitive benefits, flexible work arrangements, and opportunities for professional growth in Kentucky's thriving tech scene.
Responsibilities
- Develop and execute comprehensive social media strategies across Instagram, Facebook, TikTok, LinkedIn, and Twitter
- Create engaging content calendars with original graphics, videos, and copy that align with brand voice
- Analyze campaign performance using Sprout Social and Google Analytics to optimize reach and conversions
- Manage community engagement, respond to comments, and foster brand loyalty
- Collaborate with SEO team to ensure content aligns with keyword strategies
- Report monthly KPIs to clients and internal stakeholders with actionable insights
Qualifications
- 3+ years managing social media for B2B or B2C brands with proven portfolio
- Expertise in social advertising (Meta Business Suite, LinkedIn Ads) with $50K+ campaign experience
- Proficiency in Canva, Adobe Creative Suite, and video editing tools
- Strong analytical skills with ability to translate data into strategic decisions
- Excellent written communication with attention to brand voice consistency
- Experience with social listening tools (Hootsuite, Brandwatch)
- Understanding of SEO principles and content marketing best practices