Job Description
Join our dynamic marketing team in Bakersfield as a Social Media Manager! We're seeking a creative strategist to elevate our brand's digital presence across all platforms. This hybrid role offers competitive compensation, growth opportunities, and a collaborative work environment. If you're passionate about crafting compelling narratives and driving measurable engagement, apply today!
Responsibilities
- Develop and execute comprehensive social media strategies across Instagram, Facebook, Twitter, LinkedIn, and TikTok
- Create engaging content calendars with original graphics, videos, and copy aligned with brand voice
- Analyze performance metrics using tools like Sprout Social and Google Analytics to optimize campaigns
- Manage community engagement, responding to comments and messages within 2 hours
- Collaborate with sales team to generate qualified leads through targeted paid advertising
- Stay updated on platform algorithm changes and industry trends
- Report on ROI and KPIs to stakeholders monthly
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years managing social media for B2B/B2C brands
- Proficiency in Canva, Adobe Creative Suite, and Hootsuite
- Experience with A/B testing and data-driven optimization
- Proven ability to grow follower base by 30%+ annually
- Strong understanding of SEO principles and content marketing
- Certifications in Facebook Blueprint or Google Analytics preferred