Job Description
Join our dynamic marketing team in Toledo, OH as a Social Media Manager! We're seeking a creative strategist to elevate our digital presence and drive measurable brand growth. This full-time role offers the opportunity to shape our social media ecosystem in a collaborative, fast-paced environment. Enjoy competitive benefits, professional development opportunities, and the chance to make a tangible impact in the heart of Northwest Ohio.
Responsibilities
- Develop and execute comprehensive social media strategies across all platforms (Instagram, LinkedIn, Facebook, TikTok)
- Create engaging content calendars with original graphics, videos, and copy aligned with brand voice
- Analyze performance metrics using tools like Sprout Social and Google Analytics to optimize campaigns
- Manage community engagement, respond to inquiries, and foster brand loyalty
- Collaborate with sales and product teams to align digital initiatives with business goals
- Monitor industry trends and competitor activities to identify opportunities
- Coordinate with graphic designers and copywriters for cohesive content production
Qualifications
- 3+ years of proven social media management experience in B2B or B2C environments
- Expertise in content creation tools (Canva, Adobe Creative Suite, CapCut)
- Strong analytical skills with experience in A/B testing and ROI reporting
- Deep understanding of platform algorithms and paid social advertising
- Portfolio demonstrating successful campaign execution and growth metrics
- Ability to thrive in fast-paced environments with competing priorities
- Excellent written and verbal communication skills
- Relevant bachelor's degree in Marketing, Communications, or related field