Job Description
Join our award-winning marketing team as we redefine digital presence for Texas-based brands! Innovate Digital Solutions seeks a dynamic Social Media Manager to craft compelling narratives across platforms, drive measurable ROI, and lead innovative campaigns that captivate audiences in Lubbock's growing tech and agriculture sectors. This direct-hire role offers competitive compensation, flexible hybrid work, and opportunities to shape our social strategy from the ground up.
Responsibilities
- Develop and execute multi-platform social media strategies across Facebook, Instagram, LinkedIn, TikTok, and emerging channels
- Create data-driven content calendars with monthly performance reports and optimization recommendations
- Manage paid social ad campaigns with $5K+ monthly budgets, focusing on lead generation and brand awareness
- Collaborate with design team to produce high-quality visual assets and video content
- Analyze audience insights using Sprout Social and Google Analytics to refine targeting
- Coordinate with sales team to integrate social initiatives with conversion funnels
- Maintain brand voice consistency across all digital touchpoints
Qualifications
- Bachelor's degree in Marketing, Communications, or related field with 3+ years social media management experience
- Proven track record of growing organic engagement by 40%+ across B2B/B2C platforms
- Advanced proficiency in social scheduling tools (Sprout Social, Hootsuite) and analytics platforms
- Experience managing paid ad budgets with demonstrated ROI optimization
- Strong portfolio showcasing successful campaign results and creative content
- Knowledge of SEO best practices and content marketing fundamentals
- Ability to work independently in a fast-paced environment with tight deadlines