Job Description
Join our dynamic marketing team in Anchorage as we redefine digital engagement for Alaska's leading brands. We're seeking a visionary Social Media Manager to craft compelling narratives across platforms, drive measurable growth, and elevate our online presence in the unique Alaskan market. This hybrid role combines strategic planning with hands-on execution in a collaborative environment.
Responsibilities
- Develop and execute comprehensive social media strategies across 5+ platforms
- Create engaging content (visuals, copy, video) aligned with brand voice
- Analyze performance metrics to optimize campaigns and ROI
- Manage community engagement and crisis communication protocols
- Coordinate with design teams for asset creation
- Stay updated on emerging platform trends and algorithm changes
- Lead cross-functional initiatives with sales and product teams
Qualifications
- 5+ years progressive social media management experience
- Proven track record of growing audience engagement (20%+ YoY)
- Expertise in social analytics tools (Sprout Social, Hootsuite)
- Strong portfolio demonstrating successful campaign execution
- Experience with paid social advertising (Meta Ads, LinkedIn Ads)
- Knowledge of SEO principles and content marketing
- Bachelor's degree in Marketing, Communications, or related field
- Ability to travel occasionally for regional events