Job Description
Join our award-winning marketing team in El Paso, TX! We're seeking a dynamic Social Media Manager to elevate our brand's digital presence across platforms. You'll craft compelling campaigns, analyze performance metrics, and lead our social strategy in a fast-paced, creative environment. This hybrid role offers competitive benefits and growth opportunities in one of America's most vibrant cities.
Responsibilities
- Develop and execute multi-platform social media strategies (Instagram, TikTok, LinkedIn, Facebook)
- Create engaging content calendars with original graphics, videos, and copy
- Analyze campaign performance using Sprout Social and Google Analytics
- Manage community engagement and respond to customer inquiries
- Collaborate with design and product teams for campaign alignment
- Monitor industry trends and competitor activities
- Report on KPIs and optimize strategies quarterly
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years managing social media for B2C brands
- Portfolio demonstrating successful campaign results
- Proficiency in Canva, Adobe Creative Suite, and scheduling tools
- Strong analytical skills with data-driven decision making
- Experience with paid social advertising (Meta Business Suite)
- Ability to work flexible hours for campaign launches
- Bilingual (English/Spanish) preferred