Job Description
Join Buffalo Digital Innovations, a leading digital marketing agency transforming brands across Western New York. We're seeking a passionate Social Media Manager to craft compelling narratives that captivate audiences and drive measurable growth. In this pivotal role, you'll lead our social media strategy across platforms like Instagram, TikTok, LinkedIn, and Facebook, while collaborating with creative teams to produce high-impact content. Our Buffalo headquarters offers a vibrant, collaborative environment where innovation thrives. Enjoy competitive benefits including health insurance, 401(k) matching, and professional development stipends.
Responsibilities
- Develop and execute data-driven social media strategies aligned with brand objectives and KPIs
- Create engaging content calendars including graphics, videos, and copy for all platforms
- Manage paid social advertising campaigns with monthly budgets of $5,000+
- Analyze performance metrics using tools like Sprout Social and Google Analytics
- Monitor industry trends and competitor activities to identify opportunities
- Coordinate with design team for visual asset production
- Foster community engagement through authentic interactions and crisis management
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years managing corporate social media accounts with proven audience growth
- Expertise in paid advertising platforms (Meta Ads, LinkedIn Ads)
- Proficiency in analytics tools and data interpretation
- Strong graphic design skills with Canva/Adobe Creative Suite
- Experience with B2B and B2C campaigns in diverse industries
- Ability to multitask in fast-paced environment with strict deadlines
- Portfolio demonstrating successful campaign results