Job Description
Are you a creative storyteller looking to make a significant impact in the unique digital landscape of the Last Frontier? Arctic Digital Marketing is seeking a results-driven Social Media Manager to lead our brand’s voice and engage our growing audience in Anchorage, AK.
In this role, you will be the architect of our online presence, crafting compelling narratives that resonate with local Alaskan communities and beyond. You will not just manage accounts; you will build communities, drive engagement, and convert followers into loyal customers.
Responsibilities
- Strategy Development: Design and implement comprehensive social media strategies tailored to the Alaskan market and broader US audience.
- Content Creation: Produce high-quality, engaging content including graphics, videos, and copy that aligns with brand guidelines.
- Community Management: Foster a positive community environment by responding to comments, messages, and reviews in a timely and professional manner.
- Analytics & Reporting: Monitor key performance indicators (KPIs) using tools like Google Analytics and social media insights to optimize content performance.
- Campaign Management: Plan and execute digital marketing campaigns, including holidays, local events, and product launches.
Qualifications
- Experience: Minimum of 3-5 years of professional experience in social media management or digital marketing.
- Tools: Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social) and content creation software (Adobe Creative Suite, Canva).
- Writing: Exceptional copywriting and editing skills with a keen eye for detail.
- Analytics: Strong understanding of social media analytics and the ability to translate data into actionable insights.
- Communication: Excellent verbal and written communication skills with the ability to adapt tone for different platforms.