Job Description
Join Madison's fastest-growing digital agency as we revolutionize brand storytelling for local and national clients. We're seeking a visionary Social Media Manager to lead our content strategy and drive measurable growth across all platforms. You'll collaborate with creative teams to craft compelling narratives that resonate with diverse audiences while analyzing performance data to optimize campaigns. Our hybrid culture combines downtown office energy with remote flexibility, offering modern amenities and a supportive team environment.
Responsibilities
- Develop and execute comprehensive social media strategies across 5+ platforms (Instagram, TikTok, LinkedIn, Twitter, Facebook)
- Create engaging content calendars with 15+ posts/week including graphics, videos, and interactive stories
- Analyze campaign performance using Sprout Social and Google Analytics to refine ROI-driven approaches
- Manage $100K+ monthly advertising budgets across Meta, TikTok, and LinkedIn platforms
- Coordinate with design team to produce on-brand visual assets for all campaigns
- Monitor industry trends and competitor activities to identify growth opportunities
- Lead community engagement initiatives to boost follower growth by 30% quarterly
- Generate monthly performance reports with actionable insights for stakeholders
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 4+ years managing social media for B2B/B2C brands with proven audience growth
- Advanced proficiency in content creation tools (Canva, Adobe Creative Suite)
- Experience with social analytics platforms (Sprout Social, Hootsuite, Brandwatch)
- Strong understanding of algorithm changes across major platforms
- Demonstrable success in developing viral campaigns with 100K+ reach
- Ability to translate complex data into actionable strategies
- Excellent written communication skills with portfolio of successful campaigns