Job Description
Join our award-winning marketing agency in Columbus as a Social Media Manager and become the voice of dynamic brands! We're seeking a creative strategist to elevate our clients' digital presence through innovative campaigns and data-driven engagement. This hybrid role offers competitive benefits, professional development, and the opportunity to shape the future of social media marketing in Ohio's thriving tech hub.
Responsibilities
- Develop and execute comprehensive social media strategies across platforms including Instagram, LinkedIn, TikTok, and Facebook
- Create engaging content calendars with original graphics, videos, and copy that align with brand voice
- Analyze performance metrics using tools like Sprout Social and Google Analytics to optimize campaigns
- Manage community engagement, responding to comments and messages within SLAs
- Collaborate with design teams to produce visually compelling assets
- Monitor industry trends and competitor activities to identify opportunities
- Report on KPIs and present insights to stakeholders quarterly
Qualifications
- 5+ years of social media management experience with proven campaign results
- Expertise in organic and paid social advertising (Meta Business Suite, LinkedIn Ads)
- Proficiency in graphic design tools (Adobe Creative Suite, Canva)
- Strong analytical skills with experience in data-driven decision making
- Bachelor's degree in Marketing, Communications, or related field
- Exceptional written communication and storytelling abilities
- Experience managing social media for B2B and B2C clients
- Knowledge of SEO principles and content marketing best practices