Job Description
Join our dynamic marketing team as a remote-friendly Social Media Manager in Baton Rouge! We're seeking a creative strategist to amplify our brand's digital presence across platforms. This hybrid role offers flexibility with 2 days/week in our vibrant downtown office and full remote work options. You'll drive engagement, analyze metrics, and develop innovative campaigns that resonate with our Louisiana audience. Perfect for self-starters passionate about connecting communities through compelling content.
Responsibilities
- Develop and execute comprehensive social media strategies across 5+ platforms
- Create engaging content calendars with 15+ posts/week (video, graphics, copy)
- Analyze campaign performance using Google Analytics and native platform insights
- Manage community engagement and respond to inquiries within 2-hour SLA
- Collaborate with design team on visual assets and brand consistency
- Stay current on social trends and algorithm changes
- Report ROI and growth metrics to leadership quarterly
Qualifications
- 3+ years social media management experience with portfolio
- Proven success in growing audience engagement (20%+ YoY growth)
- Expertise in Facebook Business Suite, Hootsuite, and Canva
- Strong analytical skills with data-driven decision making
- Excellent written communication and storytelling abilities
- Experience with local Baton Rouge market preferred
- SEO and basic graphic design skills