Job Description
We're seeking a dynamic Social Media Manager to revolutionize our digital presence in the heart of New Orleans! As a key member of our innovative marketing team, you'll craft compelling narratives that resonate with our vibrant community while driving measurable business growth. This hybrid role offers the flexibility to work from our downtown office or remotely across Louisiana, combining creativity with data-driven strategy to elevate our brand across all digital touchpoints.
Responsibilities
- Develop and execute multi-platform social media strategies (Instagram, TikTok, LinkedIn, Facebook) tailored to New Orleans' unique cultural landscape
- Create engaging content calendars with 80% organic and 20% paid focus, balancing brand voice with authentic local storytelling
- Analyze performance metrics using Sprout Social and Google Analytics to optimize campaigns and demonstrate ROI
- Manage community engagement initiatives including influencer partnerships and local event integrations
- Coordinate with graphic designers to produce high-visual-content assets reflecting New Orleans' aesthetic
- Monitor industry trends and competitor activities to maintain competitive edge
- Report weekly performance dashboards with actionable insights for executive stakeholders
Qualifications
- 3+ years managing social media for B2C brands with proven audience growth metrics
- Expertise in social advertising tools (Meta Business Suite, LinkedIn Campaign Manager) with $50K+ annual campaign experience
- Portfolio demonstrating content creation for diverse platforms (video, carousel, Stories, Reels)
- Advanced knowledge of analytics platforms with ability to translate data into strategy
- Strong written communication skills adaptable to New Orleans' conversational tone
- Experience managing crisis communications and brand reputation
- Proficiency in Canva, Adobe Creative Suite, and scheduling tools
- Bachelor's degree in Marketing, Communications, or related field