Job Description
Join our award-winning marketing team in the vibrant heart of New Orleans! We're seeking a creative and data-driven Social Media Manager to amplify our brand's digital presence across all platforms. This hybrid role offers competitive compensation, comprehensive benefits, and the chance to shape our social strategy in one of America's most dynamic cities. If you're passionate about storytelling through social media and thrive in a fast-paced environment, we want to hear from you!
Responsibilities
- Develop and execute comprehensive social media strategies across Instagram, Facebook, Twitter, TikTok, and LinkedIn
- Create engaging content calendars with original graphics, videos, and copy aligned with brand voice
- Analyze campaign performance metrics and optimize strategies using Sprout Social, Hootsuite, and native analytics
- Manage community engagement, respond to comments, and foster brand loyalty
- Collaborate with design teams to produce high-visual-content assets
- Monitor industry trends and competitor activity to identify opportunities
- Report monthly KPIs to stakeholders with actionable insights
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 4+ years managing social media for B2B/B2C brands with proven ROI
- Expertise in content creation tools (Canva, Adobe Creative Suite)
- Advanced experience with social analytics platforms and A/B testing
- Strong understanding of SEO/SEM principles and integration
- Exceptional written communication with portfolio demonstrating brand voice mastery
- Ability to manage multiple projects with strict deadlines
- Local New Orleans market experience preferred