Job Description
Join BrandForward Marketing's dynamic team as a Social Media Manager and shape our digital presence from the comfort of your home office. We're seeking a creative strategist to lead our social media initiatives across platforms, drive brand awareness, and engage our growing community. This remote-friendly role offers the flexibility to work from anywhere while collaborating with a passionate marketing team in Plano, TX.
Responsibilities
- Develop and execute comprehensive social media strategies across LinkedIn, Instagram, Twitter, and TikTok
- Create compelling content calendars with original graphics, videos, and copy
- Analyze performance metrics using tools like Sprout Social and Google Analytics
- Manage community engagement, responding to comments and messages
- Collaborate with design team for visual assets and campaign materials
- Stay current on platform algorithm changes and industry trends
- Report on KPIs and present insights to leadership team
Qualifications
- 3+ years of social media management experience in B2B/B2C settings
- Proven portfolio demonstrating successful campaign results
- Expertise in content creation tools (Canva, Adobe Creative Suite)
- Strong analytical skills with data-driven decision making
- Experience managing paid social advertising (Meta Business Suite)
- Ability to work independently with minimal supervision
- Bachelor's degree in Marketing, Communications, or related field