Job Description
Join our dynamic marketing team in Greensboro, NC as a Social Media Manager and transform how brands connect with audiences. We're seeking a creative strategist to amplify our clients' digital presence across platforms, drive measurable engagement, and craft compelling narratives that resonate with local and national communities. This role offers the opportunity to shape innovative campaigns while collaborating with cross-functional teams in a fast-paced, growth-oriented environment.
Responsibilities
- Develop and execute comprehensive social media strategies across platforms including Instagram, LinkedIn, Facebook, and TikTok
- Create engaging content calendars with original graphics, videos, and copy aligned with brand voice
- Analyze performance metrics using tools like Sprout Social and Google Analytics to optimize campaigns
- Manage community engagement, responding to comments and messages within 24 hours
- Collaborate with design and sales teams to align social initiatives with business goals
- Stay updated on platform algorithm changes and industry trends to maintain competitive advantage
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of proven social media management experience with portfolio showcasing successful campaigns
- Expertise in content creation tools (Canva, Adobe Creative Suite) and analytics platforms
- Strong understanding of SEO principles and paid social advertising strategies
- Exceptional written communication skills with attention to brand consistency
- Ability to manage multiple projects with strict deadlines in a fast-paced environment
- Proficiency in social media scheduling tools (Buffer, Hootsuite)