Job Description
Join our dynamic team in Kansas City as a Social Media Manager and shape the digital future of our brand! InnovateKC Marketing Solutions is seeking a passionate, data-driven individual to lead our social media strategy across all platforms. You'll craft compelling content, analyze performance metrics, and build meaningful connections with our audience. This is a direct-hire opportunity with competitive benefits and growth potential in a thriving Midwest market.
Responsibilities
- Develop and execute comprehensive social media strategies across LinkedIn, Instagram, Facebook, Twitter, and TikTok
- Create engaging content calendars with original graphics, videos, and copy aligned with brand voice
- Analyze KPIs using tools like Sprout Social and Google Analytics to optimize campaigns
- Manage community engagement, responding to comments and messages within 24 hours
- Collaborate with marketing team to align social initiatives with broader campaigns
- Stay updated on platform algorithm changes and industry trends
- Report monthly performance insights to executive leadership
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 5+ years of professional social media management experience
- Proven portfolio of successful social media campaigns with measurable results
- Expertise in social media analytics tools and data interpretation
- Strong graphic design skills with proficiency in Adobe Creative Suite
- Excellent written communication and storytelling abilities
- Ability to thrive in fast-paced environment and manage multiple deadlines
- Experience in B2B and B2C marketing preferred