Job Description
Join our dynamic marketing team in Baton Rouge and transform how brands connect with audiences! Innovate Digital Solutions is seeking a creative Social Media Manager to drive our digital presence and engagement strategy. You'll craft compelling content, analyze performance metrics, and lead innovative campaigns that resonate with Louisiana's vibrant community. This hybrid role offers competitive benefits and growth opportunities in a fast-paced environment.
Responsibilities
- Develop and execute comprehensive social media strategies across platforms (Facebook, Instagram, LinkedIn, TikTok)
- Create engaging content calendars with original graphics, videos, and copy
- Analyze campaign performance using analytics tools and optimize ROI
- Manage community engagement and respond to customer inquiries promptly
- Collaborate with sales and product teams to align marketing initiatives
- Monitor industry trends and competitor activities to identify opportunities
- Report on KPIs and present insights to leadership monthly
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of social media management experience with proven results
- Expertise in content creation tools (Canva, Adobe Creative Suite)
- Strong analytical skills with experience in social media analytics platforms
- Knowledge of SEO, content marketing, and paid social advertising
- Ability to work independently and manage multiple projects simultaneously
- Exceptional written and verbal communication skills
- Local Baton Rouge market experience preferred