Job Description
Join our award-winning digital marketing team in Detroit's vibrant downtown! Innovate Digital Agency is seeking a dynamic Social Media Manager to lead our client's social presence. This role offers a competitive salary plus a $5,000 sign-on bonus for qualified candidates who can drive brand growth through innovative digital strategies. You'll collaborate with creative teams, analyze campaign performance, and shape our clients' digital footprint in the Motor City.
Responsibilities
- Develop and execute multi-platform social media strategies across Instagram, TikTok, LinkedIn, and Twitter
- Create compelling content calendars with 95%+ engagement rate target
- Analyze campaign metrics using Sprout Social and Google Analytics to optimize ROI
- Manage paid social advertising budgets ($50K+ monthly) and A/B test ad creatives
- Coordinate with design teams for visual asset creation and brand consistency
- Monitor industry trends and competitor activities to identify opportunities
- Lead cross-departmental campaigns with sales and product teams
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years progressive social media management experience
- Proven track record of growing audience by 50%+ annually
- Advanced proficiency in social analytics tools (Sprout Social, Hootsuite)
- Experience managing paid advertising budgets >$10K/month
- Strong understanding of Detroit's local market dynamics
- Portfolio demonstrating successful campaign results
- Ability to thrive in fast-paced, deadline-driven environment