Job Description
Join Innovate Alaska's dynamic marketing team as our Social Media Manager! We're seeking a creative strategist to elevate our brand's digital presence in the Last Frontier. If you're passionate about crafting compelling narratives that resonate with Alaskan audiences, this is your opportunity to make an impact.
Responsibilities
- Develop and execute multi-platform social media strategies across Instagram, Facebook, LinkedIn, and TikTok
- Create engaging content calendars with 80+ monthly posts featuring Alaskan lifestyle and business themes
- Manage $15K+ monthly ad budgets with ROI-focused targeting for Anchorage and Alaska markets
- Analyze performance metrics using Sprout Social and Google Analytics to optimize campaigns
- Collaborate with local influencers and Alaska-based brands for authentic partnerships
- Lead crisis communications and community engagement during seasonal events like Iditarod and Aurora season
Qualifications
- 5+ years of social media management experience with B2B/B2C brands
- Proven track record growing engagement by 40%+ in competitive markets
- Expertise in social advertising (Meta, LinkedIn, TikTok Ads)
- Strong graphic design skills with Adobe Creative Suite proficiency
- Alaska market knowledge or deep understanding of local culture
- Google Analytics and SEO certification preferred
- Ability to work flexible hours during peak tourism seasons