Job Description
Join our award-winning marketing team as a Social Media Manager and become the voice of our dynamic brand! We're seeking a creative strategist to elevate our digital presence across all platforms. You'll craft compelling campaigns, analyze performance metrics, and drive meaningful engagement in the vibrant Saint Paul market. Enjoy a competitive salary, comprehensive benefits, and the opportunity to work with innovative brands making real impact.
Responsibilities
- Develop and execute comprehensive social media strategies across LinkedIn, Instagram, Facebook, Twitter, and TikTok
- Create engaging content calendars with original copy, graphics, and video assets
- Analyze performance data using tools like Sprout Social and Google Analytics to optimize campaigns
- Manage community engagement, responding to comments and messages within 24 hours
- Collaborate with design teams to produce platform-specific visual content
- Track KPIs including engagement rate, follower growth, and conversion metrics
- Stay current on platform algorithm changes and emerging trends
- Prepare monthly performance reports for executive stakeholders
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 4+ years of proven social media management experience with B2C brands
- Expertise in social media advertising (Meta Business Suite, LinkedIn Ads)
- Proficiency in graphic design tools (Canva, Adobe Creative Suite)
- Strong analytical skills with experience in social media analytics tools
- Exceptional written and verbal communication abilities
- Ability to manage multiple projects simultaneously under tight deadlines
- Portfolio demonstrating successful campaign results