Job Description
Join Innovate Detroit's dynamic marketing team as a Social Media Manager with unprecedented flexibility! We're seeking a creative strategist to elevate our digital presence while maintaining work-life balance through customizable scheduling. This hybrid role combines remote collaboration with quarterly in-person workshops in our downtown Detroit hub. You'll lead our social media ecosystem across platforms, driving brand engagement and measurable ROI in Michigan's thriving tech scene.
Responsibilities
- Develop and execute multi-platform social media strategies aligned with business objectives
- Create compelling content calendars with 70% organic and 30% promotional focus
- Analyze performance metrics using Sprout Social and Google Analytics
- Manage paid social campaigns with $5K+ monthly budgets
- Coordinate with design teams for visual asset production
- Monitor industry trends and competitive landscape
- Maintain brand voice consistency across all channels
- Lead quarterly social media training sessions for junior staff
Qualifications
- 5+ years in social media management with B2B/B2C experience
- Proven expertise in LinkedIn, Instagram, and TikTok algorithms
- Advanced proficiency in Canva, Adobe Creative Suite, and scheduling tools
- Google Analytics and Facebook Blueprint certifications preferred
- Portfolio demonstrating 15+ successful campaign case studies
- Ability to work 9 AM-5 PM core hours with flexible start/end times
- Strong data-driven decision-making skills
- Detroit metro area residency required for quarterly in-person sessions