Job Description
Join our innovative marketing team in Anchorage and become the voice of our brand! We're seeking a dynamic Social Media Manager to craft compelling digital narratives that resonate with our Alaskan audience. You'll develop and execute cutting-edge social strategies across platforms, driving engagement and measurable growth in one of America's most unique markets. Enjoy competitive benefits, remote flexibility options, and the opportunity to shape our digital presence in the Last Frontier.
Responsibilities
- Develop and implement comprehensive social media strategies across Instagram, Facebook, Twitter, LinkedIn, and TikTok
- Create engaging content calendars with visually compelling graphics, videos, and copy
- Monitor analytics weekly to optimize campaigns and report ROI to stakeholders
- Manage community engagement including responding to comments and DMs within 2 hours
- Collaborate with design team on brand-consistent visual assets
- Coordinate with PR team for crisis communication and brand reputation management
- Analyze market trends and competitor activity to identify opportunities
Qualifications
- 3+ years of professional social media management experience
- Proven track record of growing engagement by 40%+ in previous roles
- Expertise in social analytics tools (Sprout Social, Hootsuite)
- Proficiency in Adobe Creative Suite and Canva
- Strong understanding of SEO principles and content marketing
- Ability to work flexible hours including evenings/weekends for campaigns
- Bachelor's degree in Marketing, Communications, or related field
- Experience with local Alaskan market preferred