Job Description
Join our dynamic team as the Social Media Manager at Innovate Madison Inc., where creativity meets strategy! We're seeking a visionary leader to amplify our brand's digital presence and drive meaningful engagement across platforms. This role offers the opportunity to shape our narrative, connect with our community, and propel our marketing initiatives to new heights in Madison's vibrant tech and culture scene.
Responsibilities
- Develop and execute comprehensive social media strategies across all platforms (Instagram, LinkedIn, Twitter, TikTok)
- Create compelling content calendars with a mix of original, curated, and user-generated content
- Analyze performance metrics to optimize campaigns and report ROI to stakeholders
- Manage community engagement, responding to inquiries and fostering brand loyalty
- Collaborate with cross-functional teams to align social initiatives with business goals
- Stay ahead of digital trends and platform algorithm changes
Qualifications
- 5+ years of social media management experience with proven campaign success
- Expertise in analytics tools (Sprout Social, Hootsuite, Google Analytics)
- Strong portfolio demonstrating content creation and community management
- Experience in B2B tech or local Madison market preferred
- Exceptional written communication and visual storytelling skills
- Ability to multitask in a fast-paced environment while maintaining brand voice