Job Description
Join our dynamic marketing team in Boston's vibrant Financial District as we revolutionize digital engagement! Innovate Digital Solutions seeks a creative and data-driven Social Media Manager to amplify our brand presence across platforms. You'll craft compelling narratives, analyze performance metrics, and lead innovative campaigns that drive measurable growth. Enjoy competitive benefits, flexible work arrangements, and opportunities to shape our digital future in a collaborative, fast-paced environment.
Responsibilities
- Develop and execute comprehensive social media strategies across LinkedIn, Instagram, Twitter, and emerging platforms
- Create engaging content calendars with original graphics, videos, and copy aligned with brand voice
- Analyze performance data using tools like Sprout Social and Google Analytics to optimize campaigns
- Manage community engagement, respond to inquiries, and foster positive brand interactions
- Collaborate with cross-functional teams on product launches and promotional initiatives
- Stay updated on industry trends and algorithm changes to maintain competitive advantage
- Prepare monthly performance reports with actionable insights for leadership
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of progressive social media management experience in B2B/B2C environments
- Proven expertise in creating viral campaigns with 10K+ engagement metrics
- Advanced proficiency in analytics platforms (Sprout Social, Hootsuite, Google Analytics)
- Strong graphic design skills with tools like Adobe Creative Suite
- Experience managing paid social advertising budgets ($50K+ annually)
- Exceptional written communication with portfolio of successful content
- Ability to thrive in deadline-driven environments with competing priorities