Job Description
Join Innovate Digital Solutions as our Social Media Manager and lead our digital transformation in the vibrant El Paso market! We're offering a competitive salary plus a $5,000 sign-on bonus for qualified candidates who can elevate our brand presence across all platforms. This is your chance to shape our narrative, drive engagement, and connect with our diverse community in meaningful ways.
As the voice of our brand, you'll develop cutting-edge strategies that resonate with our target audience while staying ahead of digital trends. Our ideal candidate is a creative strategist with a passion for storytelling and a proven track record of growing online communities.
Responsibilities
- Develop and execute comprehensive social media strategies across all platforms (Instagram, Facebook, LinkedIn, TikTok)
- Create engaging content calendars with original graphics, videos, and written copy
- Analyze performance metrics using tools like Sprout Social and Google Analytics
- Manage community engagement, responding to comments and messages within 24 hours
- Collaborate with marketing team to integrate social campaigns with broader initiatives
- Monitor industry trends and competitor activity to identify opportunities
- Coordinate with influencers and brand ambassadors for partnership campaigns
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of professional social media management experience
- Proven track record of growing follower engagement by 40%+
- Advanced proficiency in Canva, Adobe Creative Suite, and scheduling tools
- Strong analytical skills with experience in social media reporting
- Deep understanding of SEO/SEM principles for social platforms
- Ability to manage multiple projects with strict deadlines
- Fluency in English and Spanish (bilingual preferred)