Job Description
Join our award-winning marketing agency as a Social Media Manager and lead digital transformation for Louisville's most exciting brands. We're seeking a strategic storyteller who can transform brand narratives into viral campaigns across all platforms. This hybrid role offers the flexibility to work from our downtown Louisville office or remotely 2 days/week, with competitive benefits including health insurance, 401(k) matching, and professional development stipends.
Responsibilities
- Develop and execute multi-platform social media strategies driving 30%+ annual growth in engagement
- Create data-driven content calendars incorporating SEO best practices and trending topics
- Manage paid social campaigns with $50K+ monthly budgets across Facebook, Instagram, LinkedIn, and TikTok
- Analyze performance metrics using Sprout Social and Google Analytics to optimize ROI
- Lead cross-functional initiatives with design and sales teams to align campaigns with business goals
- Maintain brand voice consistency while adapting content to platform-specific algorithms
- Present quarterly performance reports to C-suite with actionable insights
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 4+ years progressive social media management experience
- Proven success scaling organic reach (demonstrated with portfolio)
- Advanced proficiency in social analytics tools (Sprout Social, Hootsuite)
- Google Ads and Meta Blueprint certifications preferred
- Experience managing B2B and B2C client portfolios
- Exceptional written communication skills with attention to detail
- Ability to thrive in fast-paced, deadline-driven environments