Job Description
Join Coastal Innovations Group as our Social Media Manager and transform how we connect with our audience in Virginia Beach and beyond! We're seeking a creative strategist to elevate our digital presence across all platforms. You'll lead our social media vision, craft compelling narratives that drive engagement, and analyze performance data to optimize campaigns. This role offers the opportunity to shape our brand voice while collaborating with a dynamic marketing team in our oceanfront office.
Responsibilities
- Develop and execute multi-platform social media strategies (Instagram, TikTok, LinkedIn, Facebook, Twitter)
- Create engaging visual and written content aligned with brand voice and campaign goals
- Monitor industry trends and competitor activities to identify growth opportunities
- Analyze campaign metrics and provide actionable insights for continuous improvement
- Manage paid social media advertising budgets and optimize for ROI
- Coordinate with design team for visual asset creation and production
- Build and maintain relationships with influencers and brand partners
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of proven social media management experience
- Proficiency with analytics tools (Meta Business Suite, Google Analytics, Sprout Social)
- Strong portfolio demonstrating successful campaign execution
- Expertise in content creation tools (Canva, Adobe Creative Suite)
- Experience managing paid social media budgets ($10k+ monthly)
- Ability to translate data into actionable strategies
- Knowledge of SEO principles and content marketing best practices