Job Description
Join our award-winning marketing team in Columbus! Innovate Marketing Solutions is seeking a dynamic Social Media Manager to craft compelling digital experiences that drive brand growth and engagement. You'll lead our social strategy across all platforms, turning creative vision into measurable results in Ohio's thriving tech scene.
Responsibilities
- Develop and execute data-driven social media strategies across LinkedIn, Instagram, Twitter, and TikTok
- Create engaging content calendars with 15+ posts/month blending industry insights and brand storytelling
- Analyze campaign performance using Sprout Social and Google Analytics to optimize ROI
- Manage $50K+ monthly ad budgets with A/B testing and audience targeting
- Collaborate with design team to produce viral-worthy visual assets
- Lead community engagement initiatives driving 25%+ follower growth quarterly
- Report monthly KPIs to C-suite with actionable recommendations
Qualifications
- 5+ years social media management experience with B2B tech or consumer brands
- Proven track record scaling social following by 100K+ organically
- Expertise in social advertising (Meta Business Suite, LinkedIn Campaign Manager)
- Advanced knowledge of content scheduling tools (Buffer, Hootsuite)
- Google Analytics and social listening certifications preferred
- Portfolio demonstrating viral campaigns (2M+ impressions)
- Ability to translate complex tech concepts into accessible content