Job Description
Join our dynamic marketing team as a Social Media Manager and become the voice of our brand in Milwaukee's thriving digital landscape. We're seeking a creative strategist to amplify our online presence, engage with our community, and drive measurable growth through innovative social media campaigns. This hybrid role offers the flexibility to work remotely while collaborating with our downtown Milwaukee team twice weekly.
Responsibilities
- Develop and execute comprehensive social media strategies across platforms (Instagram, LinkedIn, TikTok, Facebook)
- Create engaging content calendars with original graphics, videos, and copy that align with brand voice
- Analyze performance metrics using Sprout Social and Google Analytics to optimize campaigns
- Manage community engagement, responding to comments and messages within 2 hours
- Collaborate with sales team to generate qualified leads through targeted social advertising
- Monitor industry trends and competitor activity to identify growth opportunities
- Report on KPIs monthly to executive leadership with actionable insights
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 3+ years managing social media for B2B/B2C brands with 50K+ followers
- Proven expertise in social media advertising (Meta Ads, LinkedIn Ads) with $50K+ campaign budgets
- Advanced proficiency in Canva, Adobe Creative Suite, and scheduling tools
- Strong analytical skills with experience translating data into strategy adjustments
- Excellent written communication with ability to adapt tone for diverse platforms
- Ability to thrive in fast-paced environment with competing priorities