Job Description
Join our award-winning digital agency as a Social Media Manager and transform brands into digital powerhouses. We're seeking a strategic visionary to lead our social media initiatives for high-profile clients in Richmond's thriving tech and creative sectors. This premium role offers competitive compensation, flexible work arrangements, and opportunities to shape the future of digital marketing.
In this high-impact position, you'll craft compelling social narratives, drive measurable ROI, and lead a team of creative specialists. You'll work directly with CMOs and brand directors to develop integrated campaigns that resonate with diverse audiences across all platforms. If you're passionate about data-driven storytelling and crave a role where your creativity meets strategy, this is your moment to shine.
Responsibilities
- Develop and execute comprehensive social media strategies across all platforms (LinkedIn, Instagram, TikTok, X, Facebook)
- Create data-driven content calendars with 90-day roadmaps for 10+ enterprise clients
- Lead paid social campaigns with $50K+ monthly budgets, achieving 25%+ ROAS
- Manage community engagement, crisis communications, and brand reputation monitoring
- Analyze performance metrics using Sprout Social and Google Analytics to optimize campaigns
- Collaborate with creative teams to produce high-impact visual and video content
- Present monthly performance reports to stakeholders with actionable insights
- Stay ahead of platform algorithm changes and emerging social trends
Qualifications
- Bachelor's degree in Marketing, Communications, or Digital Media with 5+ years social management experience
- Proven track record of growing brand audiences by 50%+ within 12 months
- Advanced proficiency in social analytics tools (Sprout Social, Hootsuite, Brandwatch)
- Expertise in paid social advertising with $100K+ campaign budgets
- Strong portfolio demonstrating successful B2B and B2C campaigns
- Experience managing social media teams of 3+ professionals
- Google Analytics and Facebook Blueprint certifications preferred
- Exceptional writing skills with ability to adapt tone for diverse audiences