Job Description
Join our dynamic team at Innovate Digital Solutions as a Social Media Manager with flexible hours! We're seeking a creative strategist to elevate our brand presence across digital platforms. Enjoy the freedom to optimize your schedule while driving impactful campaigns that resonate with our audience.
As a key member of our marketing department, you'll shape our social narrative, analyze performance metrics, and collaborate with cross-functional teams. We offer a modern, collaborative workspace in Durham's thriving tech hub with competitive benefits and work-life balance.
Responsibilities
- Develop and execute data-driven social media strategies across platforms (LinkedIn, Instagram, Twitter, TikTok)
- Create engaging content calendars including graphics, videos, and written posts
- Analyze campaign performance using tools like Sprout Social and Google Analytics
- Manage community engagement and respond to inquiries across channels
- Collaborate with design teams on visual assets and campaign materials
- Stay current with platform algorithm changes and emerging trends
- Report on KPIs and optimize strategies based on performance data
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of social media management experience with proven ROI
- Expert knowledge of platform algorithms and advertising tools
- Proficiency in graphic design software (Adobe Creative Suite, Canva)
- Strong analytical skills with experience in A/B testing
- Exceptional written and verbal communication abilities
- Ability to work independently in a flexible schedule environment