Job Description
Join Innovate Marketing Group as our Social Media Manager and lead our digital transformation in Milwaukee's vibrant marketing landscape. We're seeking a creative strategist to amplify our brand voice across platforms, drive engagement, and convert followers into loyal customers. This hybrid role offers the flexibility to work 3 days remotely while collaborating in our downtown Milwaukee office. Enjoy competitive benefits, professional development stipends, and the opportunity to shape our social media strategy from the ground up.
Responsibilities
- Develop and execute comprehensive social media strategies across 5+ platforms (LinkedIn, Instagram, Facebook, Twitter, TikTok)
- Create engaging content calendars with 15+ posts/month including graphics, videos, and written copy
- Analyze campaign performance using tools like Sprout Social and Google Analytics to optimize ROI
- Manage community engagement by responding to comments and DMs within 2-hour SLA
- Collaborate with design team to produce platform-specific visual assets
- Track KPIs including engagement rate, follower growth, and conversion metrics
- Stay updated on algorithm changes and emerging social media trends
Qualifications
- 3+ years of social media management experience with measurable campaign results
- Proficiency in social media tools (Hootsuite, Buffer, Later) and analytics platforms
- Portfolio demonstrating successful brand campaigns and content creation
- Strong understanding of SEO principles and content marketing best practices
- Experience managing paid social media budgets ($5k+/month)
- Bachelor's degree in Marketing, Communications, or related field
- Certification in Facebook Blueprint or Google Analytics preferred
- Ability to work in fast-paced environment with multiple stakeholders