Job Description
Join our award-winning digital marketing agency in El Paso, TX as a Social Media Manager! We're seeking a creative strategist to elevate our clients' online presence through innovative campaigns and data-driven insights. This hybrid role offers competitive benefits, flexible scheduling, and opportunities for professional growth in a collaborative environment. If you're passionate about digital storytelling and community building, apply today!
Responsibilities
- Develop and execute comprehensive social media strategies across platforms including Instagram, TikTok, LinkedIn, and Facebook
- Create engaging content calendars with original graphics, videos, and copy aligned with brand voice
- Analyze performance metrics using tools like Sprout Social and Google Analytics to optimize campaigns
- Manage community engagement, respond to inquiries, and foster authentic brand relationships
- Collaborate with design and SEO teams for integrated marketing initiatives
- Stay updated on platform algorithm changes and emerging social media trends
- Prepare monthly performance reports with actionable insights for clients
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 3+ years managing social media for B2B/B2C brands with proven growth metrics
- Proficiency in Canva, Adobe Creative Suite, and social scheduling tools
- Strong analytical skills with experience interpreting engagement and conversion data
- Excellent written communication with ability to adapt tone for diverse audiences
- Experience managing paid social advertising campaigns ($5k+ monthly budgets)
- Ability to multitask in fast-paced environment with strict deadlines