Job Description
Join Coastal Digital Marketing Group as a Social Media Manager and lead our premium digital presence in Corpus Christi's thriving coastal market. We're seeking a strategic innovator to transform our social footprint into measurable ROI. This high-impact role offers competitive compensation, comprehensive benefits, and the opportunity to shape our brand's digital narrative in one of Texas's most vibrant coastal cities. If you're ready to elevate brands through data-driven social strategies and creative storytelling, apply today to become part of our award-winning team.
Responsibilities
- Develop and execute comprehensive social media strategies across all platforms (Instagram, Facebook, LinkedIn, TikTok, Twitter) to drive engagement and conversions
- Create compelling content calendars with a mix of organic posts, stories, reels, and video content tailored to Corpus Christi's coastal audience
- Analyze campaign performance using advanced analytics tools (Meta Business Suite, Google Analytics, Sprout Social) to optimize ROI and KPIs
- Manage paid social advertising campaigns with $50K+ monthly budgets, focusing on local targeting and geo-specific promotions
- Collaborate with design and content teams to produce high-quality visual assets and branded storytelling
- Monitor industry trends and competitor activities to identify emerging opportunities and maintain competitive advantage
- Lead community engagement initiatives, responding to comments and messages while fostering authentic brand relationships
- Prepare monthly performance reports demonstrating growth metrics and strategic recommendations to executive stakeholders
Qualifications
- Bachelor's degree in Marketing, Communications, or related field with 5+ years of progressive social media management experience
- Proven track record of scaling social media presence with demonstrated growth in engagement (minimum 40% YoY) and conversion rates
- Advanced proficiency in social analytics tools with ability to translate data into actionable strategies
- Expertise in managing paid social advertising campaigns across multiple platforms with $50K+ budgets
- Strong portfolio showcasing successful brand transformations and viral content campaigns
- Experience with CRM integration and marketing automation tools (HubSpot, Marketo)
- Exceptional written and verbal communication skills with ability to craft compelling brand narratives
- Certification in Meta Blueprint, Google Analytics, or Hootsuite required