Job Description
Join our dynamic marketing team as a Social Media Manager in Buffalo, NY! We're seeking a creative strategist to elevate our brand's digital presence across all platforms. You'll develop compelling content campaigns, analyze performance metrics, and drive community engagement for our diverse client portfolio. This hybrid role offers competitive benefits, professional development opportunities, and the chance to shape our innovative marketing strategy in a thriving tech hub.
Responsibilities
- Develop and execute comprehensive social media strategies across 8+ platforms
- Create engaging content calendars with 15+ posts/week including graphics, videos, and copy
- Analyze campaign performance using tools like Sprout Social and Google Analytics
- Manage $50K+ monthly ad budgets and optimize ROI
- Collaborate with design team for visual asset creation
- Monitor industry trends and competitor activities
- Lead cross-functional campaigns with sales/product teams
Qualifications
- 5+ years social media management experience
- Proven success scaling audience 50%+ in 12 months
- Expertise in Facebook Business Manager, LinkedIn Campaign Manager, and TikTok Creative Studio
- Certification in Google Analytics or Hootsuite
- Portfolio demonstrating 20+ successful campaigns
- Strong data visualization and reporting skills
- Experience in B2B SaaS or tech industries preferred