Job Description
Join our award-winning digital agency at the heart of Memphis' vibrant marketing scene! Blues City Marketing is seeking a creative and data-driven Social Media Manager to amplify our clients' brands across digital platforms. You'll craft compelling content, analyze performance metrics, and lead innovative campaigns that drive measurable growth. This hybrid role offers competitive benefits, professional development opportunities, and the chance to make an impact in one of America's most culturally rich cities.
Responsibilities
- Develop and execute multi-platform social media strategies across Instagram, TikTok, LinkedIn, Facebook, and Twitter
- Create engaging content calendars with a mix of original graphics, videos, and written copy
- Monitor industry trends and competitor activities to identify growth opportunities
- Analyze campaign performance using tools like Sprout Social and Google Analytics
- Manage community engagement and respond to customer inquiries within SLAs
- Collaborate with design and content teams to maintain brand consistency
- Prepare monthly performance reports with actionable insights for stakeholders
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of social media management experience with portfolio demonstrating campaign success
- Proficiency in scheduling tools (Hootsuite, Buffer) and analytics platforms
- Strong visual storytelling skills with experience in Canva or Adobe Creative Suite
- Knowledge of SEO/SEM principles and paid social advertising (Meta Ads, LinkedIn Ads)
- Ability to translate data into strategic recommendations
- Excellent written communication with attention to brand voice
- Experience in B2B and B2C marketing environments preferred