Job Description
Join our award-winning marketing team in the heart of Madison's thriving tech scene! Vibrant Brands Collective is seeking a dynamic Social Media Manager to revolutionize our digital presence. You'll craft compelling narratives that resonate with our Gen-Z and Millennial audience while driving measurable growth across all platforms. This hybrid role combines strategic thinking with hands-on execution in a fast-paced, creative environment where your ideas directly impact our brand's evolution.
We offer comprehensive benefits including health insurance, 401(k) matching, and flexible remote work options. Our downtown Madison office is steps from the Capitol Square and features a collaborative workspace with modern amenities.
Responsibilities
- Develop and execute data-driven social media strategies across Instagram, TikTok, LinkedIn, and emerging platforms
- Create engaging content calendars with 15+ posts/month including graphics, videos, and interactive stories
- Analyze performance metrics using Sprout Social and Google Analytics to optimize campaigns
- Manage community engagement with 500+ daily interactions and crisis communications
- Collaborate with design team on visual assets and cross-promotional campaigns
- Stay ahead of platform algorithm changes and industry trends
- Report monthly on KPIs: engagement rate, follower growth, and conversion metrics
Qualifications
- 3+ years social media management experience with proven portfolio of brand campaigns
- Expertise in social analytics tools (Sprout Social, Hootsuite, native platform insights)
- Proficiency in Canva, Adobe Creative Suite, and video editing software
- Strong understanding of SEO principles and content marketing best practices
- Ability to translate complex data into actionable strategies
- Bachelor's degree in Marketing, Communications, or related field
- Experience managing paid social advertising budgets ($5K+/month)
- Exceptional written and verbal communication skills