Job Description
Join our innovative team at Apex Digital Solutions, where creativity meets strategy! We're seeking a dynamic Social Media Manager to elevate our brand's digital presence in Columbus, OH. If you're passionate about crafting compelling narratives, driving engagement, and analyzing metrics to optimize campaigns, this is your opportunity to make a significant impact.
As a key member of our marketing department, you'll develop and execute multi-platform social media strategies that align with business objectives. You'll collaborate with cross-functional teams to ensure brand consistency while staying ahead of digital trends. This role offers competitive compensation, comprehensive benefits, and the chance to shape our brand's voice in a growing market.
Responsibilities
- Develop and implement comprehensive social media strategies across platforms (Instagram, LinkedIn, TikTok, Facebook)
- Create engaging content calendars with original copy, graphics, and video assets
- Analyze campaign performance using tools like Sprout Social and Google Analytics
- Manage community engagement, responding to comments and messages promptly
- Collaborate with design and product teams for campaign integration
- Stay updated on algorithm changes and industry best practices
- Prepare monthly performance reports with actionable insights
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of social media management experience
- Proven track record of growing brand engagement (15%+ YoY)
- Expertise in content creation tools (Canva, Adobe Creative Suite)
- Strong analytical skills with data-driven decision making
- Experience managing paid social media campaigns ($5k+ monthly budgets)
- Knowledge of SEO principles and content marketing
- Ability to work in a fast-paced, collaborative environment