Job Description
Join Baltimore's leading digital agency as we revolutionize brand storytelling! We're seeking a visionary Social Media Manager to craft compelling narratives that captivate audiences across platforms. You'll drive engagement strategies for Fortune 500 clients while leveraging cutting-edge analytics to maximize ROI. Our collaborative culture thrives on innovation – bring your creativity and strategic mindset to reshape how brands connect in the digital age.
Responsibilities
- Develop and execute multi-platform social media strategies across Instagram, TikTok, LinkedIn, and Twitter
- Create data-driven content calendars with 15+ weekly posts balancing organic and paid initiatives
- Manage $50K+ monthly ad budgets optimizing CAC and ROAS through A/B testing
- Lead crisis communications protocols and community engagement initiatives
- Analyze performance metrics using Sprout Social and Google Analytics to refine strategies
- Collaborate with design team to produce viral-ready visual assets
- Mentor junior team members on emerging platform trends
Qualifications
- 5+ years managing social media for B2B/B2C brands with 100K+ follower bases
- Proven expertise in paid advertising Meta Business Suite and LinkedIn Campaign Manager
- Certification in Google Analytics or Hootsuite required
- Portfolio demonstrating 3+ successful campaign case studies with 20%+ growth metrics
- Advanced knowledge of SEO/SEM integration with social strategies
- Experience managing cross-functional teams of 3+ professionals
- Bachelor's degree in Marketing, Communications, or related field