Job Description
Join our dynamic team as a Social Media Manager in Greensboro, NC! You'll craft compelling digital narratives that elevate our brand presence across platforms. This role requires a strategic thinker who can transform creative vision into measurable growth. We offer competitive benefits, flexible work arrangements, and opportunities for professional development in a collaborative environment.
Responsibilities
- Develop and execute data-driven social media strategies across all platforms
- Create engaging content (text, video, graphics) aligned with brand voice
- Analyze performance metrics and optimize campaigns for ROI
- Manage community engagement and brand reputation
- Collaborate with marketing team on integrated campaigns
- Stay updated on platform algorithm changes and trends
- Manage social media advertising budgets and reporting
Qualifications
- Bachelor's degree in Marketing or related field
- 5+ years of social media management experience
- Proven expertise in analytics tools (Sprout Social, Google Analytics)
- Strong portfolio demonstrating content creation success
- Experience managing B2C and B2B campaigns
- Excellent written communication and storytelling skills
- Ability to work in fast-paced environment with tight deadlines
- Knowledge of SEO/SEM integration with social strategies