Job Description
Join Creole Communications Group as our Social Media Manager and lead our digital transformation in Baton Rouge's vibrant market! We're seeking a creative strategist to amplify our brand presence across platforms, drive engagement, and convert followers into loyal customers. This hybrid role offers the flexibility to work 3 days remote while collaborating in our downtown Baton Rouge office. If you're passionate about storytelling and data-driven marketing, apply today to shape our digital future!
Responsibilities
- Develop and execute comprehensive social media strategies across all platforms (Instagram, Facebook, LinkedIn, TikTok)
- Create engaging content calendars with original graphics, videos, and copy
- Analyze campaign performance using tools like Sprout Social and Google Analytics
- Manage community engagement and respond to customer inquiries within 2 hours
- Collaborate with marketing team to align campaigns with business goals
- Track KPIs and report ROI to leadership team quarterly
- Stay updated on platform algorithm changes and industry trends
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of social media management experience with measurable results
- Proficiency in Canva, Adobe Creative Suite, and scheduling tools
- Strong understanding of SEO principles and content marketing
- Experience managing paid social media campaigns ($5k+ monthly budgets)
- Ability to multitask in fast-paced environment with strict deadlines
- Portfolio demonstrating successful brand campaigns
- Local Baton Rouge market knowledge preferred