Job Description
Join our dynamic marketing team as a Social Media Manager and transform how brands connect with audiences in Memphis and beyond! We're seeking a creative strategist to lead our digital presence across platforms, drive engagement, and convert followers into loyal customers. This role offers the opportunity to shape innovative campaigns while working with a collaborative team passionate about measurable results.
Responsibilities
- Develop and execute comprehensive social media strategies across Instagram, Facebook, LinkedIn, Twitter, and TikTok
- Create engaging content calendars with original graphics, videos, and copy aligned with brand voice
- Analyze performance metrics using tools like Sprout Social and Google Analytics to optimize campaigns
- Manage community engagement, respond to inquiries, and foster brand advocacy
- Collaborate with sales and product teams to align social initiatives with business goals
- Stay ahead of platform algorithm changes and emerging digital trends
- Prepare monthly reports showcasing ROI and actionable insights for leadership
Qualifications
- 3+ years of proven social media management experience with portfolio showcasing campaign results
- Expertise in content creation tools (Canva, Adobe Creative Suite, video editing software)
- Strong analytical skills with ability to interpret data and derive strategic decisions
- Experience managing paid social advertising (Meta Business Suite, LinkedIn Ads)
- Deep understanding of SEO/SEM principles and content marketing best practices
- Ability to thrive in fast-paced environments with multiple concurrent projects
- Excellent written communication skills with attention to brand consistency
- Bachelor's degree in Marketing, Communications, or related field preferred