Job Description
Join our dynamic marketing team as a Social Media Manager and become the voice of our brand in the vibrant El Paso community! We're seeking a creative strategist to elevate our digital presence, engage with our diverse audience, and drive measurable growth across all social platforms. This full-time role offers competitive compensation, flexible scheduling, and the opportunity to shape our innovative marketing strategy from the ground up.
Responsibilities
- Develop and execute comprehensive social media campaigns across platforms including Facebook, Instagram, LinkedIn, and TikTok
- Create engaging content (visuals, copy, videos) that aligns with brand voice and resonates with El Paso's multicultural audience
- Monitor analytics, track KPIs, and generate monthly performance reports with actionable insights
- Manage community engagement, respond to comments/messages, and foster authentic customer relationships
- Collaborate with design teams to produce high-quality visual assets and promotional materials
- Stay current with social media trends, algorithm updates, and emerging platform features
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (3+ years experience accepted)
- Proven expertise in social media management with portfolio showcasing successful campaigns
- Proficiency in analytics tools (Meta Business Suite, Google Analytics, Sprout Social)
- Exceptional writing and editing skills with experience crafting compelling brand narratives
- Experience with social media advertising (Meta Ads, LinkedIn Ads) and budget management
- Ability to work in a fast-paced environment and adapt to shifting priorities