Job Description
Join Coastal Digital Solutions, Corpus Christi's leading digital marketing agency, as we seek a dynamic Social Media Manager to elevate our clients' online presence. In this pivotal role, you'll craft compelling content strategies, drive community engagement, and analyze performance metrics to deliver measurable ROI. Collaborate with cross-functional teams while staying ahead of emerging trends in the Gulf Coast's vibrant digital landscape. Our startup culture offers rapid growth opportunities and creative freedom.
Responsibilities
- Develop and execute multi-platform social media strategies across Facebook, Instagram, LinkedIn, TikTok, and Twitter
- Create engaging content calendars with original graphics, videos, and copy aligned with brand voice
- Monitor social channels, respond to comments/messages within 2 hours, and manage community growth
- Analyze performance data using tools like Sprout Social and Google Analytics to optimize campaigns
- Coordinate with design team for visual assets and with sales team for lead generation initiatives
- Stay current on platform algorithm changes and emerging social media trends
- Manage monthly social media budgets and ROI reporting for key clients
Qualifications
- Bachelor's degree in Marketing, Communications, or related field with 3+ years social media experience
- Proven portfolio managing B2B and B2C social media accounts with 50K+ followers
- Expertise in social media advertising (Meta Business Suite, LinkedIn Ads) with $10K+ campaign experience
- Advanced proficiency in analytics tools (Google Analytics, native platform insights)
- Strong graphic design skills (Canva, Adobe Creative Suite) and video editing capabilities
- Ability to multitask across 5+ client accounts while meeting strict deadlines
- Deep understanding of Gulf Coast market demographics and cultural nuances
- SEO certification (HubSpot or Google) preferred