Job Description
Are you a creative storyteller with a passion for connecting brands with their audiences? Capital City Digital is looking for a results-driven Social Media Manager to join our Baton Rouge team. In this pivotal role, you will shape our digital presence, engage our community, and drive meaningful growth through strategic content and community management.
We are seeking a candidate who doesn't just post updates but builds a community. If you have a knack for visual storytelling and a deep understanding of the social media landscape, we want to hear from you.
Responsibilities
- Develop and execute comprehensive social media strategies to increase brand awareness and drive engagement across all platforms (Facebook, Instagram, LinkedIn, Twitter/X).
- Create, curate, and manage high-quality, visually appealing content, including graphics, videos, and copy that aligns with brand voice.
- Monitor social media channels for trends, insights, and competitor activities to stay ahead of the curve.
- Analyze performance metrics and prepare weekly/monthly reports to optimize future campaigns and demonstrate ROI.
- Manage community interactions, responding to inquiries and comments in a timely and professional manner.
- Collaborate with the marketing team to align social initiatives with broader business goals.
Qualifications
- 3+ years of professional experience in social media management, digital marketing, or a related field.
- Proven track record of growing followers and engagement for a brand or personal account.
- Expertise in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and basic graphic design skills (Adobe Creative Suite or Canva).
- Strong writing and editing skills with a keen eye for detail and tone consistency.
- Experience with social media advertising (Meta Ads, LinkedIn Ads) is a plus.
- Ability to work independently in a fast-paced environment and manage multiple projects simultaneously.