Job Description
Welcome to Coastal Digital Solutions, where creativity meets commerce. We are looking for a passionate and data-driven Social Media Manager to join our team on a Direct Hire basis. Located in the heart of Corpus Christi, TX, this role offers the unique chance to build a digital brand presence from the ground up in a thriving coastal market.
As a key member of our marketing team, you will be the voice of our brand across multiple platforms. We value authenticity, engagement, and results. If you have a knack for storytelling and a proven track record of growing online communities, we want to hear from you.
Why Join Us?
- Competitive salary and comprehensive benefits package.
- Flexible work environment and hybrid schedule options.
- Professional development opportunities and continuous training.
- Be part of a forward-thinking team that loves what they do.
Responsibilities
- Content Strategy: Develop, curate, and manage published content (images, video, written) across all social media platforms, including Facebook, Instagram, LinkedIn, and TikTok.
- Community Management: Monitor social media channels for positive customer service, engage with the audience, and respond to inquiries to foster a loyal community.
- Analytics & Reporting: Track social media metrics (KPIs) and analyze data to evaluate the success of campaigns and adjust strategies as needed.
- Campaign Execution: Collaborate with the design team to create high-quality graphics and videos that align with brand identity.
- SEO Integration: Optimize social posts for searchability and incorporate SEO best practices to drive organic traffic.
- Competitor Analysis: Monitor industry trends, competitor activities, and audience sentiment to stay ahead of the curve.
Qualifications
- Experience: 3+ years of proven experience in social media management or digital marketing.
- Technical Skills: Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and basic graphic design tools (Canva, Adobe Suite).
- Communication: Exceptional written and verbal communication skills with a keen eye for brand voice and tone.
- Analytics: Strong analytical skills with the ability to interpret data and report on campaign performance.
- Education: Bachelor’s degree in Marketing, Communications, or a related field preferred.
- Local Presence: Ability to attend occasional local events and networking functions in Corpus Christi.