Job Description
Join Lubbock Digital Innovations as our next Social Media Manager! We're seeking a creative strategist to elevate our brand's online presence in the vibrant West Texas market. Enjoy the unique advantage of having all professional equipment provided – from cameras to editing software – so you can focus on what matters most: crafting compelling content that drives engagement. This is your chance to join a forward-thinking agency committed to innovation and community growth.
Responsibilities
- Develop and execute multi-platform social media strategies across Instagram, Facebook, LinkedIn, and TikTok
- Create engaging visual and written content using company-provided professional equipment
- Analyze campaign performance metrics and optimize content based on data insights
- Manage community engagement, responding to comments and messages promptly
- Collaborate with marketing team to align social initiatives with brand goals
- Stay current with emerging trends and platform algorithm changes
- Report on ROI and growth metrics to leadership team
Qualifications
- 3+ years of professional social media management experience
- Proven portfolio demonstrating content creation and campaign success
- Expertise in analytics tools (Meta Business Suite, Google Analytics, Sprout Social)
- Strong graphic design and video editing skills
- Ability to work independently with provided equipment
- Bachelor's degree in Marketing, Communications, or related field
- Experience in B2B or local service marketing preferred