Job Description
Join our dynamic marketing team in Fort Wayne, IN as a Social Media Manager! We're seeking a creative strategist to elevate our brand's digital presence and drive engagement. This urgent opening offers an opportunity to shape our social media strategy and lead innovative campaigns. If you're passionate about digital marketing and thrive in a fast-paced environment, apply today!
Responsibilities
- Develop and execute comprehensive social media strategies across all platforms
- Create engaging content calendars with text, image, and video assets
- Analyze performance metrics and optimize campaigns for ROI
- Manage community engagement and brand reputation online
- Collaborate with cross-functional teams on integrated marketing initiatives
- Stay current with emerging trends and platform algorithm changes
- Report on KPIs and present insights to leadership
Qualifications
- 3+ years of social media management experience
- Proven track record of growing brand engagement
- Expertise in social media analytics tools (e.g., Sprout Social, Hootsuite)
- Strong copywriting and visual content creation skills
- Experience with paid social advertising campaigns
- Knowledge of SEO and content marketing principles
- Ability to work independently and meet tight deadlines
- Bachelor's degree in Marketing or related field preferred