Job Description
Join Bluegrass Innovations Inc., a leading digital marketing firm in Lexington, KY, as we revolutionize brand storytelling through cutting-edge social media strategies. We're seeking a visionary Social Media Manager to drive our clients' growth across platforms. Enjoy competitive compensation, flexible work arrangements, and opportunities for professional development in a dynamic, award-winning environment.
Responsibilities
- Develop and execute comprehensive social media strategies across all major platforms (LinkedIn, Instagram, TikTok, Facebook, Twitter)
- Lead content creation including copywriting, graphic design, and video production
- Analyze campaign performance using analytics tools to optimize ROI and engagement
- Manage paid advertising budgets and A/B testing for maximum conversion
- Collaborate with cross-functional teams to align social initiatives with business goals
- Stay current on platform algorithm changes and emerging social trends
Qualifications
- 5+ years of social media management experience with proven portfolio of successful campaigns
- Expertise in social analytics tools (Sprout Social, Hootsuite, Google Analytics)
- Strong graphic design and video editing skills (Adobe Creative Suite)
- Certification in digital marketing (e.g., Meta Blueprint, Google Ads)
- Experience managing budgets over $50,000 annually
- Exceptional written communication and storytelling abilities
- Ability to thrive in fast-paced, deadline-driven environments