Job Description
Are you a creative storyteller looking to make a significant impact in the vibrant digital landscape of Western New York? Buffalo Media Collective is seeking a talented and strategic Social Media Manager to lead our online presence. We are a fast-growing agency dedicated to helping local businesses scale through authentic engagement and data-driven strategies.
If you thrive in a dynamic environment, possess a keen eye for design, and have a deep understanding of the digital community, we want to meet you. Join us in redefining how brands connect with their audience and drive tangible business results.
Responsibilities
- Develop and execute comprehensive social media strategies across all major platforms, including Instagram, Facebook, LinkedIn, and TikTok.
- Create, curate, and manage high-quality visual content, including engaging graphics, video reels, and compelling copy.
- Actively engage with the online community to build brand loyalty, respond to inquiries, and foster a positive brand voice.
- Monitor social media analytics and provide detailed monthly reports to optimize performance and maximize ROI.
- Collaborate closely with the design and content teams to ensure strict brand consistency across all channels.
- Manage and optimize paid social advertising campaigns to generate high-quality leads and increase brand awareness.
- Stay updated on industry trends and algorithm changes to keep the brand ahead of the competition.
Qualifications
- 3+ years of proven experience in social media management or digital marketing roles.
- A strong portfolio demonstrating successful content creation and community growth.
- Excellent copywriting and editing skills with a focus on tone, voice, and audience engagement.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer) and content creation software (e.g., Adobe Creative Suite, Canva).
- Experience with Google Analytics and social media reporting tools.
- Bachelor’s degree in Marketing, Communications, or a related field is preferred.